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A FULL DAY UGC MASTERCLASS WITH SARAH X STUDIO.

Learn how to create better UGC, attract better brand opportunities and scale your UGC business in 2027.

MELBOURNE

5TH FEB 2027
9AM-5PM

You've started your UGC journey.

You've created content. You've worked with brands. You've probably made some money from it.

But you know there's another level.

You want to create better content.

You want to work with better brands.

You want to charge more.

You want more consistent opportunities.

And most importantly, you want to know what you actually need to do to get there.

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Spend a full day with Sarah Phun, leading UGC coach, UGC recruiter and social media expert, learning everything you need to know to take your UGC to the next level.

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This is a value-packed, full-day masterclass covering the creative, strategic and business side of UGC — with opportunities throughout the day to work directly with Sarah, get personal feedback and put what you're learning into practice.

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Come ready to level up your UGC. Leave with a clearer strategy, stronger content and a plan to grow.

Book Today To Save $170 Now With Early Bird Pricing

SECURE YOUR SPOT NOW & SAVE $170!

Today it's just $529AUD to secure your spot at the Sarah X Studio UGC Masterclass on Early Bird Price.

Select Tickets
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WHAT WILL YOU LEARN AT THE MASTERCLASS?

CONTENT WE WILL COVER

THE CREATIVE SIDE
HOW TO MAKE UGC THAT IS ACTUALLY GOOD
 

We'll break down the creative skills that can take your content from “it's okay” to “I would actually hire this creator, again and again.”

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You'll learn:

  • Stronger hooks and opening lines

  • How to develop better UGC concepts

  • Scripting without sounding scripted

  • Natural talking-to-camera delivery

  • Storytelling

  • Product demonstrations

  • Lifestyle content

  • B-roll

  • Voiceovers

  • Filming techniques

  • Lighting, framing and composition

  • Creating content that feels native to social

  • Understanding what makes content engaging

  • How to create UGC that brands can actually use

EDITING MASTERY
MAKE YOUR CONTENT LOOK AS GOOD AS IT CAN.​

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We'll get practical with editing too and you'll have opportunities to practice editing during the day, rather than simply watching a demonstration.​​

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You'll learn how to master:
 

  • Pacing

  • Cutting

  • Captions

  • Text overlays

  • B-roll placement

  • Transitions

  • Audio

  • Visual flow

  • Keeping attention

  • Editing specifically for short-form social

  • what look and feel brands actually want

THE BRAND SIDE
THINK LIKE THE PERSON HIRING YOU.

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This is where Sarah's experience as a UGC recruiter becomes incredibly valuable.

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You'll learn what brands and agencies are actually assessing when they look at creators.

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We'll look at:

  • What makes a creator stand out

  • What makes brands keep scrolling

  • What makes content feel authentic

  • What makes a portfolio compelling

  • Common creator mistakes

  • How brands assess your ability to follow a brief

  • What makes a creator feel reliable

  • How to demonstrate range

  • What makes you easier to hire

You'll start understanding UGC from the perspective of the person making the hiring decision.

PORTFOLIO PRO

DOES YOUR PORTFOLIO ACTUALLY SELL YOUR CONTENT?​

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Sarah will walk you through what makes a strong UGC portfolio and what you can do to make yours work harder.

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You might get the chance of having your portfolio live-audited and learn with the class exactly how to level it up!

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You'll learn how to:

  • Structure your portfolio

  • Choose your strongest examples

  • Show your range

  • Identify gaps

  • Position yourself for the brands you want

  • Make your portfolio feel intentional

  • Remove content that isn't helping you

  • And you'll get personal feedback.

In the small-group setting, Sarah will have the opportunity to look at your portfolio and your content, give you feedback and help you identify where you can improve.

THE BUSINESS SIDE

TURN YOUR UGC SKILLS INTO A REAL BUSINESS.

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Creating good content is only one part of becoming a successful UGC creator. We'll cover how to build the business behind your content.

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You'll learn about:

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PITCHING
How to put yourself in front of the right brands and improve your outreach.

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PRICING
How to think about your rates, packages, usage and increasing your earning potential.

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POSITIONING
How to communicate what makes you valuable as a creator.

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REPEAT CLIENTS
How to turn one-off projects into longer-term brand relationships.

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INCOME
How to work backwards from your income goals and understand what your UGC business needs to generate.

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GROWTH
What you should actually be focusing on if you're ready to move beyond inconsistent one-off jobs.

LEARN FROM THE UGC COACH THAT DOES THE HIRING.
Learn from someone who knows UGC from both sides and has hired thousands of Creators for brands, all across the globe.

Sarah Phun is the visionary founder behind Sarah X Studio — leading social media agency. She’s been in the UGC space since 2014, long before “UGC” was a buzzword.
What makes Sarah uniquely qualified to lead you:
  • Insider Experience: Sarah works both brand-side and agency-side, giving her a rare perspective into what UGC recruitment teams and in-house social media teams are actually looking for. 
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  • Coach + Entrepreneur: As a business owner herself, she guides creators not just on content — but on building a sustainable creator business, pitching, negotiating, and growing long-term.
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  • Tailored Coaching: Sarah tailors each masterclass workshop to suit the needs of creators attending. With her 1:1 approach, Sarah helps you refine your portfolio, sharpen your pitching strategy, and develop a clear path toward paid collaborations.
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Sarah’s deep experience, combined with her proven coaching framework, means you’re not just learning — you’re being mentored by someone who makes the decisions when hiring creators.
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She's seen what happens on both sides of the screen.

She knows what creators think they're doing well.

And she knows what brands are actually looking for.

 

Through Sarah X Studio's UGC coaching and creator community, Sarah has helped creators understand how to approach UGC as a real business — not simply a way to pick up the occasional gifted product or one-off job.

This masterclass brings that experience into one intensive day.

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You'll learn directly from Sarah about:

  • Creating content that brands actually want to use.

  • Building a portfolio that sells your skills.

  • Positioning yourself so brands understand why they should hire you.

  • Pitching and securing more opportunities.

  • Pricing your work and increasing your earning potential.

  • Building systems that make your UGC business more consistent.

 

And you'll have something you don't get from a pre-recorded course:

Direct access to Sarah.

THE SARAH X STUDIO
UGC MASTERCLASS SCHEDULE
Time
Module
What Happens
9:00 – 9:30
Welcome + UGC Reality Check
Meet the room, understand where everyone is at, set goals for the day and identify the biggest challenges creators are currently facing
9:30 – 11:00
UGC CREATOR PRO
What separates average UGC from content brands actually want to use. Hooks, storytelling, concepts, delivery, authenticity, brand briefs and what Sarah looks for as a UGC recruiter
11:00 - 11:15
Morning Tea
Coffee, tea + networking
11:15 - 12:30
PORTFOLIO PRO - Live Audits
How to build a portfolio that gets you hired. Sarah reviews attendee portfolios live and gives practical feedback.
12:30 - 1:30
Lunch + Creator Connect
Lunch, networking and opportunity to chat with Sarah and other creators
1:30 - 2:30
CONTENT LAB
Deep dive into creating better UGC. Hooks, scripting, talking to camera, B-roll, product demonstrations, voiceovers, filming, lighting, framing and creating content that feels native to social
2:30 - 3:30
UGC IN ACTION + EDITING PRO
Hands-on filming and editing session session. Sarah moves around the room providing live creative direction and feedback
3:30 - 3:45
Afternoon Tea
Coffee, tea + networking
3:45 - 5:00
THE UGC BUSINESS + YOUR 2027 GAME PLAN
Pitching, pricing, usage, repeat clients, positioning, income goals and creating a more consistent UGC pipeline

IF THIS SOUNDS LIKE YOU...

WHO THIS IS NOT FOR

  • You want to make more money from UGC but don't know exactly how to get there.

  • You want to understand how brands decide which creators they hire.

  • You want your content to look more professional, engaging and natural.

  • You want to become better at hooks, concepts, scripting, filming and editing.

  • You want to stop second-guessing what to put in your portfolio.

  • You want to attract brands that are a better fit for you.

  • You want to charge more confidently.

  • You want more repeat clients.

  • You want to create a consistent pipeline of opportunities rather than relying on jobs randomly coming your way.

  • And you want someone experienced to actually look at YOUR work and tell you what you could improve.

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  • That's what this day is for.

  • ​Complete beginners who have never created UGC before

  • Creators who are still learning the absolute basics of UGC

  • Creators who already feel like they’ve mastered UGC and know exactly what they’re doing

  • Experienced creators who have already hit the income goals they’re working towards and are happy with where their UGC business is at

  • People looking for a quick fix or overnight income formula

  • People who aren't prepared to invest time, money and effort into their business

  • Creators who are happy for UGC to remain an occasional side hustle

  • Anyone looking for passive learning without putting the work into their content and business

FAQs

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